Started YakoCasino from the ground-up in 2015 as the company’s CEO / CPO, designing the brand, casino product and company vision, launching in August 2015 with ~3K First Time Depositors. YakoCasino immediately drew 6-figure Net Gaming Revenues per month. Migrated the business from the EveryMatrix platform to L&L Europe’s platform in July 2017 moving out of day-to-day management of the company in August 2017.

• Discovered the name “Yako”, which is Swahili for “Your”, whilst searching for a brand name that would encompass my vision of what I wanted the casino product to be – “the gaming industry’s first personalised online casino; the Netflix of online casinos”.
• Created the Game Recommendation Engine (GRE) specification which drove the personalisation of YakoCasino on the EveryMatrix platform. Personalisation features included “Top picks for you”, “Trending now” and “because you played …” style recommendations targeted at user and device level.
• Designed & user tested the low fidelity wireframes for YakoCasino. Led the design and development of YakoCasino with teams in the UK and Cyprus developing a fully custom front-end and Content Management System (Expression Engine) on Everymatrix APIs.
• Defined YakoCasino’s data strategy using tools such as Google Analytics, CrazyEgg, Optimizely and QlikView
• Recruited a team of 8 people in Customer Support, CRM and Casino management.
• Led the digital marketing strategy for the company from SEO to affiliate management
• Managed and led third party supplier relationships, contracts and negotiations with designers, developers, platform operator, game vendors and payment providers.