Designing Credit Suisse's ETF online trading product

Credit Suisse moved from a brochureware website to designing and developing an Exchange Traded Funds (ETF) online platform in 2011. My team and I led the product strategy and design of this new platform which was sold to BlackRock a few years later.

BlackRock to buy Credit Suisse ETF

Making the eCommerce shift!

My team and I led the development of Credit Suisse ETF’s European product strategy with the objective of creating a world-class online presence that would out-compete Deutsche Bank, iShares and all other global ETF websites.

We conducted in-depth competitor research; stakeholder research across the UK, US, Asia, and Europe; user research split between retail investors and institutional investors; product architecture and product design (UI) and a multilingual Search Engine Optimisation (SEO) strategy (4 languages).

PROJECT OVERVIEW
  • CLIENT

    Credit Suisse

  • YEARS

    2012

  • SERVICES

    Product Strategy & Product Design

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Outside of work I’m a proud dad of two boys and an avid open water swimmer. My biggest open water swimming challenge so far was swimming ~37km non-stop around the beautiful Island of Gozo in Malta at the end of June 2019. Read more about it here

Steven Grech’s CV is also available at visualcv.com

© 2023 STEVEN GRECH
PROFILE SHOTS AND FOOTER IMAGE BY THE AMAZING & TALENTED HUMAN KURT ARRIGO

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