What I delivered for Enteractive
To coincide with the launch of (Re)Activation Cloud and with Enteractive’s presence at ICE in London in February 2019, Enteractive needed to create a new brand for (Re)Activation Cloud and an online and offline marketing campaign launching the new product to the iGaming industry across Europe which also included a video demo of the new product and platform which was showcased at ICE London.
Branding the (Re)Activation Cloud
My design team and I worked closely with Enteractive’s sales and marketing team on the guidelines and logo for their new brand – (Re)Activation Cloud. This was what i call a “lean branding exercise” were full brand guidelines weren’t developed for launch as we focused on delivering a new brand visual that was immediately needed for the launch of Enteractive’s new brand for their offline and online marketing campaigns and new website.
The new brand needed to share some “genetic” elements of its mother-brand Enteractive, whilst giving (Re)Activation Cloud its own unique flair. During the process we delivered multiple variations of the new brand going with the below final brand visual for (Re)Activation Cloud:
Business Strategy, Product Strategy, Product Design, Product Development, Service Design