This wasn’t a consultancy gig but a full time role at Betsson Group in 2014 and 2015. I led the redesign, development and migration of the NordicBet’s casino and sportsbook product to Betsson Group’s central platform. I was also looking after the brand’s UX and product strategy whilst launching new Customer Experience driven services such as Conversion Rate Optimisation and personalisation.

What was achieved back then:

• Defined and launched a new blog for NordicBet in Sweden, Norway, Finland and Denmark driving organic traffic growth for NordicBet
• Led and defined an 1-2-1 personalisation campaign for NordicBet’s Casino in October ’14 driving double digit growth across multiple KPIs (rounds played, turnover, deposits and active playing days)
• Spearheaded the User Experience Design strategy, design & development and user testing for the new NordicBet.com for mobile, tablet and desktop. Launched in November 2014: https://www.nordicbet.com/en
• Improved New Registered Customers (NRC) to New Depositing Customers (NDC) conversion rate by 150% across all traffic sources
• Built new Digital team from 2 people to 8 people in the first two months consisting of User Experience Designers, Product Owners, Graphic Designers and content editors
• Developed a new User Centred Design (UCD) process
• Led the UX Strategy for NordicBet’s Sportsbook