Part of top management and reporting to the Founder/CEO, I joined Kaizen Gaming when it had 750 employees and (re)created the Product Organisation from the ground up, running multiple product teams including Product Design, Customer Experience, Sportsbook Product, Casino Product, Payments and My Account Products, introducing new agile processes and conversion optimisation services, and leading the Gaming team from January 2021 onwards. Kaizen Gaming now has over 1600 employees and won EGR’s Operator of the Year Award (2022).

July 2021 onwards:
– After a reorg, I focused on driving growth in the Gaming Business Unit (RNG, Live Casino, Virtuals & Lotto) building the team up from 30 to 70+ people including Product Operations (RNG / Live Casino), Product Design, Product Management and Product Development (front end & integrations).
– Doubled Casino Turnover from 2020 to 2021 (10-figures) and tripled (11-figures) from 2021 to 2022. x7 Turnover multiplier in two years.
– Launched a new casino product experience in November 2021, a new live casino studio and dedicated tables, launching new RNG vendors and exclusive & branded games and developed and launched the new Casino Platform with the Platform team in Q4 2022 with Casino now on par with Sportsbook across all KPIs.
– Took over the leadership of the Rewards & Comms Product Vertical in October 2022, delivering CRM products for the Group. Total headcount including Gaming of 110+ people.

From May 2020 to June 2021:
– Defined the Group’s product vision, product pillars & product roadmaps for all product verticals
– Designed and implemented a new Triple Track Agile (TTA) process introducing new Product Discovery & Product Optimisation tracks.
– Instilled a design-centric mindset and grew the product design team from 5 designers to over 20 designers in two years consisting of Product Designers & UX Researchers.
– Continual delivery of product roadmaps across all product verticals (sportsbook, casino, my account & payments) in all Betano & Stoiximan markets.