Delivered Product Optimisation Strategy for Mr Green
From January 2019 to April 2019 i was engaged with the extraordinary igaming gentleman, MrGreen (MRG), delivering a Conversion Rate Optimisation (CRO) strategy to drive customer growth across a number of their key markets with LeanConvert.
I delivered Mr Green’s Conversion Rate Optimisation strategy which included:
• Ideation workshops with various teams including Customer Support, Product, Technology, Payments and Fraud, Marketing & Affiliates, Data & BI with the aim of collating business and product requirements
• Data analysis of MrGreen.com’s user journeys and click data to uncover any dead-ends that needed optimising
• Heuristics experience analysis of MrGreen.com
• Product optimisation roadmap
• Wireframes and specifications of the Conversion Rate Optimisation tests
Besides delivering the Product Optimisation Strategy for MrGreen.com, LeanConvert also delivered two tests for MrGreen focusing on the registration to deposit flow in the UK and Austrian markets for both Casino and Sports betting products.
CLIENT
Mr Green
YEAR
2019
SERVICES
Product Strategy, Product Optimisation, Product Design
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