I’m a visionary leader bringing close to 20 years of experience in designing and developing new product experiences, leading and growing online businesses, and transforming companies to be more product & customer focused. Worked across diverse industries and organisations in Europe, UAE and USA. Some of these companies include Kaizen Gaming (International), Betsson Group (Nordics), Mr Green (EU), Aspire Global (EU), Greentube (EU), Nokia (US), flydubai, Eurotunnel Le Shuttle (UK/FR), Credit Suisse (UK), Universal Music (UK), D-Link (US/UK), Channel 4, CompareTheMarket, e.on, EDF Energy, Financial Times (UK) and The Economist (UK). View my full resume.
Is your business in need of a shift to be more product focused? I have helped multinationals drive lasting product transformations by, defining new product processes, building new product teams, setting new Agile & lean methodologies, and building solid product visions & roadmaps to drive growth.
Whether you’re looking to design new products or upgrade your current product, my team will work closely with your product design, product management and product development teams to bring your product idea to life. A close collaboration with your company’s ‘Product Trio’ while keeping the customer at the heart of everything we design!
Also referred to as Conversion Rate Optimisation (CRO), Product Optimisation (PO) tests new digital product ideas with the goal of driving uplifts in your business’ Key Performance Indicators whilst also validating new product designs. Product Optimisation is a key component of the Product Management lifecycle with the aim of being data driven!
Continuing the product life-cycle from Product Design into Product Development, I work with technical architects and developers to deliver a scalable technical solution that keeps the initial design intact. I view technology as an enabler of your digital product strategy.
Start up Consulting
About to start-up or have just started out and need some “no nonsense” advice? I’ll work with the founders & shareholders to uncover further growth potential within your company, product, market and potentially beyond your current business objectives. I’ve founded my own company and worked with other founders to drive growth in their start-ups.
I’ve been an adviser on multiple businesses, from digital agencies to B2B suppliers including blockchain companies, to online gaming companies and digital marketing companies working with them to drive growth across their businesses.